Box CEO Plan for 2013 Echoes CIO Wish-List

2013-01-07 16:57:07

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According to David Scott
With the rise of cloud computing and the advent of virtualization, the pressure on storage systems has never been greater. Throw in a healthy mix of Big Data applications in 2013, and it quickly becomes apparent that most existing storage systems will soon not be up to the task.For that reason, the folks at Hewlett-Packard are making the case that when it comes to building next-generation cloud computing platforms, the conversation should start with building modern shared storage systems.According to David Scott, senior vice president and general manager for HP Storage, as the amount of data that needs to be managed continues to explode, IT organizations will be what HP refers to as “polymorphic storage systems” capable of supporting diverse file, block and object data types. Without that capability, the cost of storage in the age of multitenant application workloads will simply be cost-prohibitive both from an acquisition and cost of management perspective, says Scott.The good news is that Flash memory and solid-state disk drives (SSDs) will meet the performance requirements of these workloads. But Scott warns that not all storage systems that have incorporated Flash memory are created equal. Scott says HP in contrast to other storage vendors uses SSD drives that do require long rebuild times or have write-back caches that could potentially lose data.Scott says most storage systems are based on designs that are over 25 years old that largely attached dedicated storage resources to specific applications. Cloud computing creates a critical need for a more modern approach to storage management to deal with the now unpredictable nature of application workloads, which means that as far as storage goes in the age of the cloud, IT organizations are going to need to expect the unexpected.
KineticD Aims Turnkey Microsite for Cloud Storage at SMB Channel
Cloud backup and data recovery service provider KineticD is now working with its channel reseller partners to make it easier for those VARs to get a website up and running to market and resell the vendor's services to their respective customers.A new turnkey microsite for reseller partners was designed by KineticD to help resellers develop new revenue streams in online backup and recovery. Launched as an enablement program, the turnkey microsite's purpose is to help partners market KineticD's cloud services. All that's needed for a partner to get started is to sign up as a reseller on the vendor's website.Partners who aren't already in the cloud storage game by either providing customers with their own services or reselling the services are others may want to take a look at some of the options out there. It seems like almost every week there's a new cloud storage service on the market—some of which are more channel-friendly than others—and businesses are looking to the cloud to solve some of their backup and recovery problems.KineticD is one of those companies that has been supportive of partners—its fall announcement it was doing a beta trial of VMware's hybrid cloud support is proof of that. The company has taken a broad approach to its partner recruitment efforts over its 10 years of business, and it currently works with more than 1,100 resellers and managed service providers.The vendor designs its products specifically around the needs of the SMB, making it a good fit for channel partners already serving that market. With so many partners already working with KineticD, though, it may be difficult for a single partner to stand out from the pack. Perhaps this new microsite marketing engine will enable some partners to differentiate themselves, but it may be that cloud storage is quickly becoming something of a commodity to the end user.Whatever the case, though, there's big bucks in cloud storage. According to a MarketsandMarkets report on the overall cloud storage market, the cloud storage market will be valued at $47 billion by 2018. Even for partners that resell services from the likes of KineticD and don't focus on providing cloud storage services, that's an opportunity that's hard to ignore.
Box CEO Plan for 2013 Echoes CIO Wish-List
CIOs want more integration between the cloud-based IT services they use to run their businesses. So does Aaron Levie, the co-founder of fast growing cloud storage company Box, which says it has 14,000 active businesses as customers, including 92% of the Fortune 500. Levie tells Tech Crunch’s Leena Rao the company will spend the bulk of the year continuing to improve  its core technologies, and will work on ways to integrate Box with other cloud-based technologies — as well as further expanding the company’s API into the hands of developers.Levie says he’s a big believer in the future of cloud computing. He says that tech-savvy business IT buyers want to implement Salesforce for managing sales contacts, Zendesk for customer support, and Box for content management and collaboration, but don’t want all of the data generated through these applications to be siloed. And he’s pinning Box’s “ability to go into greater depth in enterprise security as what will identify the company’s ability to win in the cloud storage space.”CIO Journal’s Rachael King says that Levie’s enthusiasm made him a standout at a tech conference earlier this month, where he argued that the influence of the CIO is on the rise. “We have a thesis internally that CIOs will become more important than ever before, because when you have this sprawl of data, applications and services in an enterprise context, you need to be able to make sense of all of that and have some strategic plan for how you’re going to use those technologies,” he said at the time.Tech companies tackle labor reform. After a rash of bad publicity, tech companies are taking steps to change the way their factories in China treat workers. The NYT’s Keith Bradsher and Charles Duhigg write that planned reforms at Apple supplier Foxconn “could create a ripple effect that benefits tens of millions of workers across the electronics industry.” Changes also extend to California, where Apple has tripled its corporate social responsibility staff over the past year and has re-evaluated how it works with manufacturers.Executives at Hewlett-Packard and Intel say many electronics companies have decided that they must overhaul how they interact with foreign plants and workers — even if it hits their bottom lines.“This is on the front burner for everyone now,” Gary Niekerk, a director of corporate social responsibility at Intel, tells Bradsher and Duhigg. No one inside Intel “wants to end up in a factory that treats people badly, that ends up on the front page.”
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