Fiber series fourth week news Abstract 4
Week News Abstract For Fiber Series in 10GTEK
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ZTE Debuts ‘Caring, Creative, Simple, Smart’ Mobile Phone Design Concept
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of
telecommunications equipment and network solutions, today announced it has debuted a new mobile phone design philosophy entitled: “Caring,
Creative, Simple, Smart.”
“The philosophy is based on four core principles,” said ZTE Mobile Phone Innovative Design Director Gao Feng. “The ‘caring’ aspect is
meant to illustrate our consideration of customer needs. ‘Creative’ is included to emphasize innovation and new designs and the ‘simple
’ tenant of the philosophy refers to the sleek, clean appearance of devices. The ‘smart’ pillar refers to designing a product in a way
that is intelligent and socially responsible.”
The new design philosophy was created in the spirit of conceptual breakthroughs that were part of the development of ZTE phones, including
the Blade and SKATE. The Blade’s angular, sharp, minimalist design invokes speed and helped to develop the ‘simple’ aspect of the new
design philosophy. The SKATE, a favorite product of users in 30 countries and an industry leader, is an example of the ‘creative’ pillar
as it was modeled after the skateboard. A ZTE 005ZEmergency Phone created for children in cooperation with Softbank in Japan, was designed
with usability and customer care in mind and inspired the ‘caring’ aspect.
“ZTE has always been focused on improving the design of its terminal products, it is part of what makes us competitive,” said ZTE
Executive Vice President and Head of the Terminal Division He Shiyou.“Our new ‘Caring, Creative, Simple, Smart’ design philosophy also
fits well with our goal of increasing R&D.”
ZTE has over 13 years of experience designing mobile phones, launching over 150 products annually. The company also has won more than 15
internationally recognized design awards. With a dedicated design team of over 400, ZTE has established both a user and market-oriented
design process. The company has now four design centers in mainland China and one studio in Germany.
Apple Loses Bid to Keep Software Information Under Seal in Psystar Case
Apple Inc. (AAPL) failed to convince a judge that information about its software in court filings that’s already available on the Internet
and in print is “‘trade secrets’’ that should remain sealed from public view.
Apple, the maker of the iPad and iPhone, had asked U.S. District Judge William Alsup in San Francisco to seal documents containing
information about its Mac OS X operating system and computer products, including Apple’s technological protection measure, system
integrity checks and thermal management techniques, according to court documents.
The Cupertino, California-based company didn’t deny that the information was already public or argue that it was misappropriated, Alsup
said in his ruling today. Apple maintained that because it wasn’t the source of the information and had never confirmed it, trade secret
protection still exists, Alsup said.
"Apple cannot have this court seal information merely to avoid confirmation that the publicly available sources got it right,” Alsup said.
Information about the operating system is available on the website of a book about the software, the judge said. Apple’s decryption key
haiku is available to any user who compiles and runs publicly available code on a MacBook Air laptop, he said.
The ruling came in Apple’s copyright-infringement lawsuit against Psystar Corp., a maker of Macintosh computer clones that was barred in
2009 by Alsup from selling copies of Apple’s operating system or products that circumvent technologies that control access to the
software. His order covered a Psystar software product that allowed customers to run the Mac operating systems on non-Apple computers. The
companies reached a $2.67 million partial settlement of the lawsuit in 2009.
A federal appeals court in San Francisco upheld Alsup’s sales injunction in September and ordered some documents in the case unsealed.
Apple renewed its sealing request, telling Alsup that the information could be used to facilitate the same type of infringement that
Psystar had done, according to court filings. Alsup ordered that unredacted versions of documents should be unsealed.
Kristin Huguet, a spokeswoman for Apple, didn’t immediately respond to a voice-mail message seeking comment on the ruling. Kiwi Camara, an
attorney for Psystar, didn’t immediately respond to an e-mail seeking comment.
The case is Apple v. Psystar Corp., 08-cv-3251, U.S. District Court, Northern District of California (San Francisco).
The above information is edited by 10GTEK.
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